Beni - Ai powered shopping tool

Industry

Retail, Eccomerce, Ai

Client

Benifactor

Year

(2023-2025)

Role

UX / Product Design lead

UX / Product design lead

Year

(2023-2025)

Challenge

01

Beni, an app aggregating deals from over 40 secondhand sites, presented a unique opportunity to enhance the resale shopping experience. While Beni successfully connected users with pre-loved treasures, it faced challenges in: (1) Discoverability: The existing app interface lacked intuitive navigation and clear visual cues, making it difficult for users to easily find and browse through the vast array of deals. (2) Brand Identity: The existing brand identity felt dated and lacked the sophistication and modernity expected of a platform dedicated to curated secondhand fashion. (3) User Engagement: The app struggled to maintain user engagement, with limited personalization features and a lack of incentives for repeat use.

Beni, an app aggregating deals from over 40 secondhand sites, presented a unique opportunity to enhance the resale shopping experience. While Beni successfully connected users with pre-loved treasures, it faced challenges in: (1) Discoverability: The existing app interface lacked intuitive navigation and clear visual cues, making it difficult for users to easily find and browse through the vast array of deals. (2) Brand Identity: The existing brand identity felt dated and lacked the sophistication and modernity expected of a platform dedicated to curated secondhand fashion. (3) User Engagement: The app struggled to maintain user engagement, with limited personalization features and a lack of incentives for repeat use.

Beni, an app aggregating deals from over 40 secondhand sites, presented a unique opportunity to enhance the resale shopping experience. While Beni successfully connected users with pre-loved treasures, it faced challenges in: (1) Discoverability: The existing app interface lacked intuitive navigation and clear visual cues, making it difficult for users to easily find and browse through the vast array of deals. (2) Brand Identity: The existing brand identity felt dated and lacked the sophistication and modernity expected of a platform dedicated to curated secondhand fashion. (3) User Engagement: The app struggled to maintain user engagement, with limited personalization features and a lack of incentives for repeat use.

View website

View website

View website

Approach

02

Recognizing the immense potential of the resale market and the opportunity to contribute to a more sustainable and stylish future, I was eager to lead the UX/UI redesign of Beni. This project provided a platform to: (1) Reimagine the user experience: By focusing on user needs and pain points, I aimed to create a more intuitive and enjoyable shopping experience. (2) Strengthen the brand identity: I sought to develop a modern and sophisticated brand identity that resonated with the target audience and reflected the unique value proposition of Beni. (3) Drive user engagement: I planned to implement personalized recommendations, gamification elements, and social features to encourage repeat use and foster a loyal community of secondhand shoppers. This challenging yet rewarding project presented an opportunity to showcase my design expertise and contribute to the growth of the resale market while creating a positive impact on the environment.

Recognizing the immense potential of the resale market and the opportunity to contribute to a more sustainable and stylish future, I was eager to lead the UX/UI redesign of Beni. This project provided a platform to: (1) Reimagine the user experience: By focusing on user needs and pain points, I aimed to create a more intuitive and enjoyable shopping experience. (2) Strengthen the brand identity: I sought to develop a modern and sophisticated brand identity that resonated with the target audience and reflected the unique value proposition of Beni. (3) Drive user engagement: I planned to implement personalized recommendations, gamification elements, and social features to encourage repeat use and foster a loyal community of secondhand shoppers. This challenging yet rewarding project presented an opportunity to showcase my design expertise and contribute to the growth of the resale market while creating a positive impact on the environment.

Recognizing the immense potential of the resale market and the opportunity to contribute to a more sustainable and stylish future, I was eager to lead the UX/UI redesign of Beni. This project provided a platform to: (1) Reimagine the user experience: By focusing on user needs and pain points, I aimed to create a more intuitive and enjoyable shopping experience. (2) Strengthen the brand identity: I sought to develop a modern and sophisticated brand identity that resonated with the target audience and reflected the unique value proposition of Beni. (3) Drive user engagement: I planned to implement personalized recommendations, gamification elements, and social features to encourage repeat use and foster a loyal community of secondhand shoppers. This challenging yet rewarding project presented an opportunity to showcase my design expertise and contribute to the growth of the resale market while creating a positive impact on the environment.

Process

Process

03

As a contractor responsible for budgeting time and pricing, I established a streamlined workflow to ensure the project's success. This involved: (1) Structured Workflow: Weekly meetings for requirements gathering and design reviews. (2) Design System & Annotations: Implemented a robust design system in Figma to maintain consistency and accelerate the design process. Utilized Figma Inspect for detailed annotations, ensuring clear communication and efficient handoff to developers. (3) Quality Control: Enforced strict design cleanup and system guidelines to maintain high-quality deliverables and ensure speed and accuracy. This approach ensured timely delivery and a high-quality user experience.

As a contractor responsible for budgeting time and pricing, I established a streamlined workflow to ensure the project's success. This involved: (1) Structured Workflow: Weekly meetings for requirements gathering and design reviews. (2) Design System & Annotations: Implemented a robust design system in Figma to maintain consistency and accelerate the design process. Utilized Figma Inspect for detailed annotations, ensuring clear communication and efficient handoff to developers. (3) Quality Control: Enforced strict design cleanup and system guidelines to maintain high-quality deliverables and ensure speed and accuracy. This approach ensured timely delivery and a high-quality user experience.

As a contractor responsible for budgeting time and pricing, I established a streamlined workflow to ensure the project's success. This involved: (1) Structured Workflow: Weekly meetings for requirements gathering and design reviews. (2) Design System & Annotations: Implemented a robust design system in Figma to maintain consistency and accelerate the design process. Utilized Figma Inspect for detailed annotations, ensuring clear communication and efficient handoff to developers. (3) Quality Control: Enforced strict design cleanup and system guidelines to maintain high-quality deliverables and ensure speed and accuracy. This approach ensured timely delivery and a high-quality user experience.

Results

04

In progress.. (1) Currently we've seen record growth with 10k followers gained, in December since the launch of the new UX.

In progress.. (1) Currently we've seen record growth with 10k followers gained, in December since the launch of the new UX.

In progress.. (1) Currently we've seen record growth with 10k followers gained, in December since the launch of the new UX.

Approach

02

Recognizing the immense potential of the resale market and the opportunity to contribute to a more sustainable and stylish future, I was eager to lead the UX/UI redesign of Beni. This project provided a platform to: (1) Reimagine the user experience: By focusing on user needs and pain points, I aimed to create a more intuitive and enjoyable shopping experience. (2) Strengthen the brand identity: I sought to develop a modern and sophisticated brand identity that resonated with the target audience and reflected the unique value proposition of Beni. (3) Drive user engagement: I planned to implement personalized recommendations, gamification elements, and social features to encourage repeat use and foster a loyal community of secondhand shoppers. This challenging yet rewarding project presented an opportunity to showcase my design expertise and contribute to the growth of the resale market while creating a positive impact on the environment.

Recognizing the immense potential of the resale market and the opportunity to contribute to a more sustainable and stylish future, I was eager to lead the UX/UI redesign of Beni. This project provided a platform to: (1) Reimagine the user experience: By focusing on user needs and pain points, I aimed to create a more intuitive and enjoyable shopping experience. (2) Strengthen the brand identity: I sought to develop a modern and sophisticated brand identity that resonated with the target audience and reflected the unique value proposition of Beni. (3) Drive user engagement: I planned to implement personalized recommendations, gamification elements, and social features to encourage repeat use and foster a loyal community of secondhand shoppers. This challenging yet rewarding project presented an opportunity to showcase my design expertise and contribute to the growth of the resale market while creating a positive impact on the environment.

Process

Process

03

As a contractor responsible for budgeting time and pricing, I established a streamlined workflow to ensure the project's success. This involved: (1) Structured Workflow: Weekly meetings for requirements gathering and design reviews. (2) Design System & Annotations: Implemented a robust design system in Figma to maintain consistency and accelerate the design process. Utilized Figma Inspect for detailed annotations, ensuring clear communication and efficient handoff to developers. (3) Quality Control: Enforced strict design cleanup and system guidelines to maintain high-quality deliverables and ensure speed and accuracy. This approach ensured timely delivery and a high-quality user experience.

As a contractor responsible for budgeting time and pricing, I established a streamlined workflow to ensure the project's success. This involved: (1) Structured Workflow: Weekly meetings for requirements gathering and design reviews. (2) Design System & Annotations: Implemented a robust design system in Figma to maintain consistency and accelerate the design process. Utilized Figma Inspect for detailed annotations, ensuring clear communication and efficient handoff to developers. (3) Quality Control: Enforced strict design cleanup and system guidelines to maintain high-quality deliverables and ensure speed and accuracy. This approach ensured timely delivery and a high-quality user experience.