Beni - Ai powered shopping tool

Industry

Retail, Eccomerce, Ai

Client

Benifactor

Year

(2023-2025)

Role

UX / Product Design lead

UX / Product design lead

Year

(2023-2025)

01 - Challenge

01

Beni aggregates deals from over 40 secondhand platforms into a single shopping experience. The product had strong underlying utility, but the app interface, brand identity, and engagement mechanics were failing to convert that utility into a sticky, modern experience that users wanted to return to. Discoverability was poor, navigation was unintuitive, the brand felt dated, and there were few features to drive repeat use or build a community around the platform's core value proposition.

Beni aggregates deals from over 40 secondhand platforms into a single shopping experience. The product had strong underlying utility, but the app interface, brand identity, and engagement mechanics were failing to convert that utility into a sticky, modern experience that users wanted to return to. Discoverability was poor, navigation was unintuitive, the brand felt dated, and there were few features to drive repeat use or build a community around the platform's core value proposition.

Beni aggregates deals from over 40 secondhand platforms into a single shopping experience. The product had strong underlying utility, but the app interface, brand identity, and engagement mechanics were failing to convert that utility into a sticky, modern experience that users wanted to return to. Discoverability was poor, navigation was unintuitive, the brand felt dated, and there were few features to drive repeat use or build a community around the platform's core value proposition.

View website

View website

View website

02 - Approach

02

As lead designer and contractor, I took ownership of the end-to-end redesign: UX, UI, and brand identity. My goal was to create an experience that felt as curated and intentional as the products it surfaced, modern, discoverable, and worth coming back to. I focused on three areas: reimagining navigation and information hierarchy to make browsing feel effortless, developing a brand identity that matched the sophistication of the resale audience, and introducing personalization and social hooks to drive engagement and retention.

As lead designer and contractor, I took ownership of the end-to-end redesign: UX, UI, and brand identity. My goal was to create an experience that felt as curated and intentional as the products it surfaced, modern, discoverable, and worth coming back to. I focused on three areas: reimagining navigation and information hierarchy to make browsing feel effortless, developing a brand identity that matched the sophistication of the resale audience, and introducing personalization and social hooks to drive engagement and retention.

As lead designer and contractor, I took ownership of the end-to-end redesign: UX, UI, and brand identity. My goal was to create an experience that felt as curated and intentional as the products it surfaced, modern, discoverable, and worth coming back to. I focused on three areas: reimagining navigation and information hierarchy to make browsing feel effortless, developing a brand identity that matched the sophistication of the resale audience, and introducing personalization and social hooks to drive engagement and retention.

03 - Process

03 - Process

03

Working as a contractor and consultant, I managed my own scope, timeline, and deliverable cadence. I established a structured weekly rhythm with the client for requirements gathering and design reviews, which kept feedback cycles tight and prevented scope drift. I built a robust design system in Figma to accelerate iteration and maintain consistency across the app and extension. Figma Inspect annotations ensured developer handoff was clear and complete, reducing back-and-forth during implementation. I enforced strict quality control across all deliverables, which the client cited as a key reason for the engagement's speed and accuracy.

Working as a contractor and consultant, I managed my own scope, timeline, and deliverable cadence. I established a structured weekly rhythm with the client for requirements gathering and design reviews, which kept feedback cycles tight and prevented scope drift. I built a robust design system in Figma to accelerate iteration and maintain consistency across the app and extension. Figma Inspect annotations ensured developer handoff was clear and complete, reducing back-and-forth during implementation. I enforced strict quality control across all deliverables, which the client cited as a key reason for the engagement's speed and accuracy.

Working as a contractor and consultant, I managed my own scope, timeline, and deliverable cadence. I established a structured weekly rhythm with the client for requirements gathering and design reviews, which kept feedback cycles tight and prevented scope drift. I built a robust design system in Figma to accelerate iteration and maintain consistency across the app and extension. Figma Inspect annotations ensured developer handoff was clear and complete, reducing back-and-forth during implementation. I enforced strict quality control across all deliverables, which the client cited as a key reason for the engagement's speed and accuracy.

04 - Results

04

10,000 new followers gained in December, the month following the UX relaunch — the platform's strongest growth month on record. The redesigned brand identity and app experience positioned Beni for its next phase of growth in the competitive resale market. Including a full application of their brand new brand experience. The design system I delivered now serves as the foundation for ongoing product development, enabling the internal team to extend the experience consistently without starting from scratch.

10,000 new followers gained in December, the month following the UX relaunch — the platform's strongest growth month on record. The redesigned brand identity and app experience positioned Beni for its next phase of growth in the competitive resale market. Including a full application of their brand new brand experience. The design system I delivered now serves as the foundation for ongoing product development, enabling the internal team to extend the experience consistently without starting from scratch.

10,000 new followers gained in December, the month following the UX relaunch — the platform's strongest growth month on record. The redesigned brand identity and app experience positioned Beni for its next phase of growth in the competitive resale market. Including a full application of their brand new brand experience. The design system I delivered now serves as the foundation for ongoing product development, enabling the internal team to extend the experience consistently without starting from scratch.

02 - Approach

02

As lead designer and contractor, I took ownership of the end-to-end redesign: UX, UI, and brand identity. My goal was to create an experience that felt as curated and intentional as the products it surfaced, modern, discoverable, and worth coming back to. I focused on three areas: reimagining navigation and information hierarchy to make browsing feel effortless, developing a brand identity that matched the sophistication of the resale audience, and introducing personalization and social hooks to drive engagement and retention.

As lead designer and contractor, I took ownership of the end-to-end redesign: UX, UI, and brand identity. My goal was to create an experience that felt as curated and intentional as the products it surfaced, modern, discoverable, and worth coming back to. I focused on three areas: reimagining navigation and information hierarchy to make browsing feel effortless, developing a brand identity that matched the sophistication of the resale audience, and introducing personalization and social hooks to drive engagement and retention.

03 - Process

03 - Process

03

Working as a contractor and consultant, I managed my own scope, timeline, and deliverable cadence. I established a structured weekly rhythm with the client for requirements gathering and design reviews, which kept feedback cycles tight and prevented scope drift. I built a robust design system in Figma to accelerate iteration and maintain consistency across the app and extension. Figma Inspect annotations ensured developer handoff was clear and complete, reducing back-and-forth during implementation. I enforced strict quality control across all deliverables, which the client cited as a key reason for the engagement's speed and accuracy.

Working as a contractor and consultant, I managed my own scope, timeline, and deliverable cadence. I established a structured weekly rhythm with the client for requirements gathering and design reviews, which kept feedback cycles tight and prevented scope drift. I built a robust design system in Figma to accelerate iteration and maintain consistency across the app and extension. Figma Inspect annotations ensured developer handoff was clear and complete, reducing back-and-forth during implementation. I enforced strict quality control across all deliverables, which the client cited as a key reason for the engagement's speed and accuracy.