Beni - Ai powered shopping tool
Industry
Retail, Eccomerce, Ai
Client
Benifactor
Year
(2023-2025)
Role
UX / Product Design lead
UX / Product design lead
Year
(2023-2025)
01 - Challenge
01
Beni aggregates deals from over 40 secondhand platforms into a single shopping experience. The product had strong underlying utility, but the app interface, brand identity, and engagement mechanics were failing to convert that utility into a sticky, modern experience that users wanted to return to. Discoverability was poor, navigation was unintuitive, the brand felt dated, and there were few features to drive repeat use or build a community around the platform's core value proposition.
Beni aggregates deals from over 40 secondhand platforms into a single shopping experience. The product had strong underlying utility, but the app interface, brand identity, and engagement mechanics were failing to convert that utility into a sticky, modern experience that users wanted to return to. Discoverability was poor, navigation was unintuitive, the brand felt dated, and there were few features to drive repeat use or build a community around the platform's core value proposition.
Beni aggregates deals from over 40 secondhand platforms into a single shopping experience. The product had strong underlying utility, but the app interface, brand identity, and engagement mechanics were failing to convert that utility into a sticky, modern experience that users wanted to return to. Discoverability was poor, navigation was unintuitive, the brand felt dated, and there were few features to drive repeat use or build a community around the platform's core value proposition.
03 - Process
03 - Process
03
Working as a contractor and consultant, I managed my own scope, timeline, and deliverable cadence. I established a structured weekly rhythm with the client for requirements gathering and design reviews, which kept feedback cycles tight and prevented scope drift. I built a robust design system in Figma to accelerate iteration and maintain consistency across the app and extension. Figma Inspect annotations ensured developer handoff was clear and complete, reducing back-and-forth during implementation. I enforced strict quality control across all deliverables, which the client cited as a key reason for the engagement's speed and accuracy.
Working as a contractor and consultant, I managed my own scope, timeline, and deliverable cadence. I established a structured weekly rhythm with the client for requirements gathering and design reviews, which kept feedback cycles tight and prevented scope drift. I built a robust design system in Figma to accelerate iteration and maintain consistency across the app and extension. Figma Inspect annotations ensured developer handoff was clear and complete, reducing back-and-forth during implementation. I enforced strict quality control across all deliverables, which the client cited as a key reason for the engagement's speed and accuracy.
Working as a contractor and consultant, I managed my own scope, timeline, and deliverable cadence. I established a structured weekly rhythm with the client for requirements gathering and design reviews, which kept feedback cycles tight and prevented scope drift. I built a robust design system in Figma to accelerate iteration and maintain consistency across the app and extension. Figma Inspect annotations ensured developer handoff was clear and complete, reducing back-and-forth during implementation. I enforced strict quality control across all deliverables, which the client cited as a key reason for the engagement's speed and accuracy.
04 - Results
04
10,000 new followers gained in December, the month following the UX relaunch — the platform's strongest growth month on record. The redesigned brand identity and app experience positioned Beni for its next phase of growth in the competitive resale market. Including a full application of their brand new brand experience. The design system I delivered now serves as the foundation for ongoing product development, enabling the internal team to extend the experience consistently without starting from scratch.
10,000 new followers gained in December, the month following the UX relaunch — the platform's strongest growth month on record. The redesigned brand identity and app experience positioned Beni for its next phase of growth in the competitive resale market. Including a full application of their brand new brand experience. The design system I delivered now serves as the foundation for ongoing product development, enabling the internal team to extend the experience consistently without starting from scratch.
10,000 new followers gained in December, the month following the UX relaunch — the platform's strongest growth month on record. The redesigned brand identity and app experience positioned Beni for its next phase of growth in the competitive resale market. Including a full application of their brand new brand experience. The design system I delivered now serves as the foundation for ongoing product development, enabling the internal team to extend the experience consistently without starting from scratch.
