Bount: Launching a Creator Economy Platform
Industry
Tech, Social, CMS
Client
Bount, Inc
Year
(2021-2023)
Role
UX / Product Design lead
UX / Product design lead
Year
(2021-2023)
Challenge
01
In today's hyper-connected world, seamless digital experiences are paramount. Bount was born from the desire to connect users with creators effortlessly. Facing the challenge of fulfilling specific requests, we designed an intuitive platform. Through a deep dive into user needs, extensive testing, and meticulous market research, we crafted a vibrant experience for a young and dynamic audience. Our scope encompassed comprehensive branding, user-centered design (UX), rigorous testing, and compelling art direction. Bount presented an opportunity to revolutionize creator-audience relationships by providing a dedicated platform for fulfilling bounties, fostering deeper engagement, and unlocking new avenues for creativity.
In today's hyper-connected world, seamless digital experiences are paramount. Bount was born from the desire to connect users with creators effortlessly. Facing the challenge of fulfilling specific requests, we designed an intuitive platform. Through a deep dive into user needs, extensive testing, and meticulous market research, we crafted a vibrant experience for a young and dynamic audience. Our scope encompassed comprehensive branding, user-centered design (UX), rigorous testing, and compelling art direction. Bount presented an opportunity to revolutionize creator-audience relationships by providing a dedicated platform for fulfilling bounties, fostering deeper engagement, and unlocking new avenues for creativity.
In today's hyper-connected world, seamless digital experiences are paramount. Bount was born from the desire to connect users with creators effortlessly. Facing the challenge of fulfilling specific requests, we designed an intuitive platform. Through a deep dive into user needs, extensive testing, and meticulous market research, we crafted a vibrant experience for a young and dynamic audience. Our scope encompassed comprehensive branding, user-centered design (UX), rigorous testing, and compelling art direction. Bount presented an opportunity to revolutionize creator-audience relationships by providing a dedicated platform for fulfilling bounties, fostering deeper engagement, and unlocking new avenues for creativity.
Approach
02
To understand the needs and pain points of both creators and their audiences, we conducted in-depth user research, including: (1) User Interviews: Conducted with a diverse range of creators (YouTubers, podcasters, artists, musicians) and their followers. (2) Surveys: Gathered quantitative data on user preferences, pain points, and expectations. (3) Competitive Analysis: Analyzed existing platforms and identified key opportunities for differentiation." (4) Define personas: Developed and created user personas, improving our compass for UX. Research findings directly informed the design of key features, such as the request submission form, the creator dashboard, and the communication tools. User feedback was continuously incorporated throughout the design and development process to ensure a user-centered experience.
To understand the needs and pain points of both creators and their audiences, we conducted in-depth user research, including: (1) User Interviews: Conducted with a diverse range of creators (YouTubers, podcasters, artists, musicians) and their followers. (2) Surveys: Gathered quantitative data on user preferences, pain points, and expectations. (3) Competitive Analysis: Analyzed existing platforms and identified key opportunities for differentiation." (4) Define personas: Developed and created user personas, improving our compass for UX. Research findings directly informed the design of key features, such as the request submission form, the creator dashboard, and the communication tools. User feedback was continuously incorporated throughout the design and development process to ensure a user-centered experience.
To understand the needs and pain points of both creators and their audiences, we conducted in-depth user research, including: (1) User Interviews: Conducted with a diverse range of creators (YouTubers, podcasters, artists, musicians) and their followers. (2) Surveys: Gathered quantitative data on user preferences, pain points, and expectations. (3) Competitive Analysis: Analyzed existing platforms and identified key opportunities for differentiation." (4) Define personas: Developed and created user personas, improving our compass for UX. Research findings directly informed the design of key features, such as the request submission form, the creator dashboard, and the communication tools. User feedback was continuously incorporated throughout the design and development process to ensure a user-centered experience.
Based on these insights, I:
Based on these insights, I:
03
(1) Developed a clear and intuitive information architecture to organize content and features within the platform." (2) Created user flows to map out the key user journeys, ensuring a seamless and enjoyable experience for both creators and followers. (3) Designed and developed a comprehensive component library to ensure consistency and efficiency across the platform. This library enabled rapid prototyping and testing, allowing us to quickly iterate on designs and gather valuable user feedback. (4) Conducted iterative rounds of user testing with prototypes to gather feedback and identify areas for improvement." (5) Employed a combination of usability testing, A/B testing, and remote testing methods to evaluate the effectiveness of different design solutions. We had a particularly engaged user base that spanned from Hallmark Channel stars to competitive eaters and musicians.
(1) Developed a clear and intuitive information architecture to organize content and features within the platform." (2) Created user flows to map out the key user journeys, ensuring a seamless and enjoyable experience for both creators and followers. (3) Designed and developed a comprehensive component library to ensure consistency and efficiency across the platform. This library enabled rapid prototyping and testing, allowing us to quickly iterate on designs and gather valuable user feedback. (4) Conducted iterative rounds of user testing with prototypes to gather feedback and identify areas for improvement." (5) Employed a combination of usability testing, A/B testing, and remote testing methods to evaluate the effectiveness of different design solutions. We had a particularly engaged user base that spanned from Hallmark Channel stars to competitive eaters and musicians.
(1) Developed a clear and intuitive information architecture to organize content and features within the platform." (2) Created user flows to map out the key user journeys, ensuring a seamless and enjoyable experience for both creators and followers. (3) Designed and developed a comprehensive component library to ensure consistency and efficiency across the platform. This library enabled rapid prototyping and testing, allowing us to quickly iterate on designs and gather valuable user feedback. (4) Conducted iterative rounds of user testing with prototypes to gather feedback and identify areas for improvement." (5) Employed a combination of usability testing, A/B testing, and remote testing methods to evaluate the effectiveness of different design solutions. We had a particularly engaged user base that spanned from Hallmark Channel stars to competitive eaters and musicians.
Implementation & Results
04
Beta Launch: (1) Successfully launched a beta version of the Bount platform with limited features. (2) Tracked key metrics, such as user engagement, request fulfillment rates, and user feedback." (3) Gathered valuable data from 50 requests and 200 users during the beta phase." Full Launch & Growth: (4) Launched the full version of the Bount platform with enhanced features and improved user experience. Focusing on the creation and fulfillment features (5) Experienced significant growth, with 944 total requests and 500 users within a short timeframe.
Beta Launch: (1) Successfully launched a beta version of the Bount platform with limited features. (2) Tracked key metrics, such as user engagement, request fulfillment rates, and user feedback." (3) Gathered valuable data from 50 requests and 200 users during the beta phase." Full Launch & Growth: (4) Launched the full version of the Bount platform with enhanced features and improved user experience. Focusing on the creation and fulfillment features (5) Experienced significant growth, with 944 total requests and 500 users within a short timeframe.
Beta Launch: (1) Successfully launched a beta version of the Bount platform with limited features. (2) Tracked key metrics, such as user engagement, request fulfillment rates, and user feedback." (3) Gathered valuable data from 50 requests and 200 users during the beta phase." Full Launch & Growth: (4) Launched the full version of the Bount platform with enhanced features and improved user experience. Focusing on the creation and fulfillment features (5) Experienced significant growth, with 944 total requests and 500 users within a short timeframe.
